Jul 05, 2022  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog
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MKT 4510 - International Marketing

3 credit hours
Prerequisite: MKT 3820 ; admission to the Jones College of Business; junior standing. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.


Click here for the Spring 2022 Schedule of Classes




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