Jul 05, 2022  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog
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MKT 3900 - Social Media Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Discover how to leverage the power of social media to impact an organization at various levels. Focuses on crafting quality content to execute a successful marketing strategy. Gain real-world experience in identifying an audience, content development, increasing user engagement, follower acquisition, social media advertising, influencer marketing, social media analytics, and measuring the return on investment (ROI). 


Click here for the Spring 2022 Schedule of Classes




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