Jul 05, 2022  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog
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MKT 3850 - Digital Marketing and Promotion

3 credit hours
Prerequisites: MKT 3820 ; admission to the College of Business; junior standing. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.


Click here for the Spring 2022 Schedule of Classes




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