Aug 16, 2022  
2021-22 Graduate Catalog 
    
2021-22 Graduate Catalog [ARCHIVED CATALOG]

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MC 6210 - Public Relations Management

3 credit hours
A broad perspective on the field of public relations, its role in society, and the practice of public relations as a management function contributing to the development, operation, and success of organizations. Topics include historical development of the field, its current role in varied organizations, the four-stage PR management process, and the development of a strategic PR campaign plan.


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