May 21, 2022  
2021-22 Graduate Catalog 
    
2021-22 Graduate Catalog
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MBAM 6915 - Integrated Marketing and Management Decision Making

3 credit hours
Prerequisites: MBAK 6895  and MBAM 6825 . Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.


Click here for the Spring 2022 Schedule of Classes




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