MBAM 6915 - Integrated Marketing and Management Decision Making
3credit hoursPrerequisites: MBAK 6895 and MBAM 6825. Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.