Aug 08, 2022  
2021-22 Graduate Catalog 
    
2021-22 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6870 - Techniques in Social Media, Search Engine and Internet Marketing

3 credit hours
Channels used in direct marketing with an emphasis on electronic commerce; strategic differences among the channels of direct marketing and the managerial implications of each. The impact of changing technology, regulations, and privacy issues.


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