Mar 29, 2024  
2021-22 Graduate Catalog 
    
2021-22 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 6820 - Market Behavior

3 credit hours
Behavioral science concepts and applied research relating to the process of buyer behavior. Topics include cognition, motivation, personality, group influence, social class, culture, and behavior models.


Click here for the Spring 2024 Schedule of Classes




Add to Portfolio (opens a new window)