Aug 16, 2022  
2021-22 Graduate Catalog 
    
2021-22 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6820 - Market Behavior

3 credit hours
Behavioral science concepts and applied research relating to the process of buyer behavior. Topics include cognition, motivation, personality, group influence, social class, culture, and behavior models.


Click here for the Fall 2022 Schedule of Classes




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