Oct 18, 2021  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog
Add to Portfolio (opens a new window)

MKT 3825 - Measuring Marketing Performance

3 credit hours
Prerequisite: MKT 3820 ; junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.


Click here for the Fall 2021 Schedule of Classes




Add to Portfolio (opens a new window)