Sep 24, 2021  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog
Add to Portfolio (opens a new window)

MKT 3900 - Social Media Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology’s impact on direct marketing communications techniques.


Click here for the Fall 2021 Schedule of Classes




Add to Portfolio (opens a new window)