Sep 24, 2021  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog
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MKT 3855 - Product Management

3 credit hours
Prerequisites: MKT 3820 ; MATH 1530  or PSY 3020  or BIA 2610 ; admission into the College of Business; junior standing. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.


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