Sep 24, 2021  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog
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MKT 3840 - Professional Selling

3 credit hours
Prerequisites: MKT 3820 ; admission to the College of Business; junior standing. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.


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