May 18, 2022  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3820 - Principles of Marketing

3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.


Click here for the Spring 2022 Schedule of Classes




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