MBAK 6915 - Integrated Marketing and Management Decision Making3 credit hours
Prerequisites: MBAA 6885 /MBAF 6885 , MBAK 6895 , and MBAM 6825 . Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.
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