Mar 28, 2020  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog
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MKT 3960 - Marketing Channels Management

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.


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