MKT 3930 - Marketing Research3 credit hours
Prerequisites: MKT 3820 ; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and qualitative research techniques.
Click here for the Fall 2020 Schedule of Classes
Click here for the Spring 2021 Schedule of Classes
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