Jun 12, 2021  
2019-20 Undergraduate Catalog 
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3930 - Marketing Research

3 credit hours
Prerequisites: MKT 3820 ; BIA 2610  or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and qualitative research techniques.

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