Feb 20, 2020  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog
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MKT 3920 - Entertainment Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.


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