Jul 05, 2020  
2019-20 Undergraduate Catalog 
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3900 - Social Media Marketing and E-Commerce

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology’s impact on direct marketing communications techniques.

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