May 29, 2020  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3855 - Product Management

3 credit hours
Prerequisites: MKT 3820 ; MATH 1530  or PSY 3020  or BIA 2610 ; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.


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