Apr 05, 2020  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog
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MKT 3825 - Measuring Marketing Performance

3 credit hours
Prerequisite: MKT 3820 ; junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.


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