Oct 14, 2019  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

JOUR 3660 - Strategic Communication Research

3 credit hours
Prerequisite: JOUR 2710 , permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.


Click here for the Fall 2019 Schedule of Classes




[Add to Portfolio]