May 29, 2020  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

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JOUR 3660 - Strategic Communication Research

3 credit hours
Prerequisite: JOUR 2710 , permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.


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