Jul 17, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3930 - Marketing Research

3 credit hours
Prerequisites: MKT 3820 ; BIA 2610  or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

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