Nov 28, 2020  
2017-18 Undergraduate Catalog 
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4170 - Applied Promotional Strategy

3 credit hours
Prerequisites: MKT 3850 ; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm’s products and services.

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