Mar 25, 2019  
2017-18 Undergraduate Catalog 
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3920 - Entertainment Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

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