Mar 29, 2024  
2017-18 Undergraduate Catalog 
    
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3855 - Product Management

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.


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