Mar 28, 2024  
2017-18 Undergraduate Catalog 
    
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

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EMC 4660 - Scientific Approaches to Media

3 credit hours


Prerequisite: Junior standing.

Provides a critical overview off the historical, intellectual, and  theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.


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