May 25, 2018  
2014-15 Undergraduate Catalog 
    
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3840 - Personal Selling

3 credit hours
Prerequisites: MKT 3820 ; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.


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